AI brings creative production not only new visual possibilities but a much faster production process. Especially in the rapidly changing world of social media and communication, this speed lets brands catch global trends while they are still on the agenda and answer them in their own voice.
The film we produced for Corendon Airlines interpreting the globally viral "Nihilist Penguin" trend is a good example. Developing, producing and releasing the idea while it was trending played an important role in the campaign's strong engagement.
But speed alone is not enough. Reading the trend correctly for the brand, turning it into a creative idea and producing it in the brand's voice still relies on the aesthetic judgement, interpretation and experience of the creative team.
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